WEEK 1
INTRODUCTION TO MODULE
Reflect on previous module experiences
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Understand the assessment requirements
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Engage with key themes and ideas of the module
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WEEK 2
BRAND ACTIVISM
How and Why brands engage with activism
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I understand London's role as a creative industries centre
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Recognised the theories related to group work and behaviour
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WEEK 3
PODCAST FOCUS
Undertstand the history, cultual significance and future of podcasts
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Know how brands use podcasts in digital marketing
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Recognise the benefits and drawbacks of AI-generated podcast content
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Reflect on employability skills development
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WEEK 4
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Know the cultural influences on creative industries
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Explain how businesses use creative ideas and trends
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Identify the ethical issues including sustainability and fairness
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Reflect on employability skills developed.
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WEEK 5
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Understand the history and impact of television advertising
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Know the trends and issues in digital-age advertising
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Applying advertising concepts
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WEEK 6
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Clearly explain the plan for the group Q&A
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Engage with contemporary issues and trends
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Undertsand my role within the group project
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WEEK 7
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Understand diversity and representation in creative industries
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Examine barriers to inclusive participation
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Evaluate stratergies for equitable and inclusive creative practices
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WEEK 8
EXTERNAL VISIT TO A CULTURAL VENUE
Observe diversity and representation in exhibitions
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Identify digital and interactive features
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Explore community involvement and participation
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Consider accessibility and inclusion
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WEEK 9
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Know how major cultural hub engages with contemporary issues and trends
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Apply field-trip observations to the Group Q&A project
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Prepare for the group Q&A project
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WEEK 10
Q&A group presentation
Choose one contemporary issue
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Explain how they affect your chosen creative industry sector
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Prepare a 1-minute group introduction
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Support answers with evidence and examples.
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