Contemporary issues and culture in creative industries: A 10-minute group project
An analytical exploration into how artificial intelligence, evolving enterprise trends, and cultural movements are fundamentally reshaping creative businesses and the IT sector today.
AI displacement and the Microsoft trend
Our project examined the reality of artificial intelligence replacing conventional roles versus acting as an empowering creative tool. We analysed how major cultural and corporate shifts, led by major enterprise trends such as Microsoft's integration of generative systems, are steering the future of work across the IT and digital sectors.
Ethics, fairness, and sustainability
Creative organisations must balance innovation with accountability. We explored how contemporary brands leverage emerging cultural trends to captivate audiences while addressing pressing ethical challenges, promoting fairness in employment, and embedding genuine environmental and digital sustainability within their operations.
Research synthesis and collaborative delivery
Executing this 10-minute presentation demonstrated essential employability skills: in-depth secondary research, cohesive group collaboration, clear conceptual framing, and the ability to substantiate complex arguments with concrete industry examples and empirical evidence.